Your site title, tagline and the front page texts.
Here I will show you where to set the wording of your site.
Your site title and tagline live under Settings > General, or visually under Appearance > Customize > Site Identity. The title appears in the header; the short tagline sits beneath it.
The front page texts are all editable under Appearance > Customize > Front Page. There you can change:
– the hero eyebrow, title, text and button label,
– the “new release” label above your newest book,
– the titles and lead lines of the books, excerpts and reviews sections,
– the about section labels and button,
– the contact section title and text.
Every field has a clear label telling you exactly where it appears. Change only what you wish; the rest keep sensible defaults.